America's 100 Best Corporate Citizens

Business Ethics Magazine has published its annual list of America's most generous companies, with IBM receiving this year's top honours. The survey concludes that philanthropy is also good for business, with the financial performance of companies in the Top 100 "significantly better" than other major players.

Co-Branding Initiative Helps Charity
Get a premium salad at McDonald's and you'll be contributing to charity, under a new co-marketing agreement with Newman's Own, Inc makers of Newman's Own salad dressings. Actor Paul Newman donates all the after-tax profits from Newman's Own to support educational and charitable causes. Since 1986, Newman has donated $125 million to thousands of charitable causes throughout the world.

Wishing on the Sky
Delta Air Lines announced that the American Cancer Society has become its "SkyWish Charity of the Quarter" for the second quarter of 2003. Frequent Delta flyers can now donate their air miles to support the American Cancer Society's mission-related activities. Customer must make a 5,000 minimum donation, with Delta chipping in an additional 1,000 miles for every 5,000 contributed.

Mixed Fundraising Results at NA Charities
Charitable fundraising across North America remained quite strong in 2002, despite the challenges of a slowing economy, according to a new survey by the Association of Fundraising Professionals. The survey, entitled "The AFP State of Fundraising 2002", says U.S. charities fared worse than their Canadian counterparts, with nearly 49% of U.S. respondents and 63% of Canadian respondents indicating that they raised more money last year.

Using the Web for Iraq Relief
Network for Good, an electronic philanthropy site, has introduced a special section on its homepage to facilitate support for humanitarian relief efforts in Iraq. The section gives visitors a mechanism to learn about and make contributions in support of the Iraqi people. It also highlights donor and volunteer opportunities with nongovernmental organizations working in the region.

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